APEX Pro is an American motorsports technology company that manufactures the APEX Pro Gen II Digital Driving Coach, an LED-equipped data logger that pairs with their free iOS/Android app to deliver real-time, machine-learning-based feedback on vehicle grip, lap timing, and telemetry. By combining an ultra-precise 10 Hz GPS/IMU sensor with cloud data analysis and optional OBD-II integration, APEX Pro products help track-day enthusiasts, time-attack competitors, and professional racers shorten lap times, optimize racing lines, and improve driver consistency without costly full-race engineering support. Specializing in state-of-the-art data acquisition tools that optimize track performance, their flagship Digital Driving Coach also provides detailed insights into critical metrics such as g-forces, braking, and cornering speeds. With seamless integration across smartphones and tablets, APEX Pro ensures that racers can easily access and interpret essential data, ultimately unlocking their full potential on the racecourse.

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